We're a long way from Christmas (five months to be exact) but the fashion world is excited as hell because the gift we've long been waiting for has finally arrived: the highly coveted Gucci x Dapper Dan range is on the interwebs and in select Gucci flagship stores, available to shop ASAP.
An ad campaign, shot by Ari Marcopoulos, features the entire collection that draws inspiration from archival images of Dapper Dan's vintage designs. Enlisting a squad of predominantly black models to pepper the streets of Harlem in the '80s hip-hop-inspired looks, models are draped in Dan's signature oversized sweatsuit and leather bomber jackets designs, silk scarves, tanks, and sneakers in a variety of textures (velour! leather! nylon!) while fully embracing the current logomania movement that's taking over the fashion industry.
Accessories are also included in the Dapper Dan x Gucci lineup, including oversized eyewear adorned with Swarovski crystals, leather backpacks and fanny packs, socks, and Dan's iteration of the dookie chain.
"Everyone paid homage to Dapper Dan, but no one ever paid him,” Dapper Dan said in a press release, a reference to an issue the designer had with Gucci back in May 2017. “The people have spoken and Gucci has listened. Nothing has been more significant in the Harlem cultural scene than Alessandro and Gucci coming to Harlem and partnering with Dapper Dan.”
First seen on Elle: By Nerisha Penrose